Challenge:
To increase visibility of Phoenix Sister Cities Culinary Festival and thereby increase attendance to the event.
Our Solution:
We designed a passport theme for the event to represent the world of food that was being provided. All collateral and a cookbook were developed around the passport theme. The event was very successful and all attendees appreciated the ease with which the passport enabled them to find what they needed. The attendance was up over 10% from the years before.
Scope of Work:
- Identity
- Collateral Materials
- Event Signage
- Tickets
- Posters
- Passports
- Apron
- Cookbook
Phoenix Sister Cities Culinary Festival – Phoenix, Arizona