How we start…
We do an audit of your current marketing materials in order to determine if they are giving you the value you expect from the marketing dollars you are spending.
Once the audit is done, we recommend marketing strategies based on your goals. Those strategies may include any or all of the following: brand management, design of corporate identity, corporate collateral, website design, digital, social media marketing and PR plans.
Remember your brand is your stand in the world; don’t cheat yourself out of profits by ignoring the one thing that starts you off on the right foot.
Strategic Planning
Strategic Planning is the process of defining a focused direction for your business. We will help you identify your goals; both short and long term, define your messages and put a plan in action that addresses how you talk to your clients so they are interested in buying what you offer. Most importantly this will be the master plan or road map for all branding and marketing decisions.
Corporate Identity & Brand Management
Corporate Identity is the graphic foundation or representation from which all communication from the company originates. Brand is the personality that identifies a product, service or company and how they relate to customers, staff, partners, investors etc. Effective brand management seeks to make your product or services relevant to the target audience and increases the customer’s ability to recall and recognize the brand image. We will help you build your brand by identifying what your key messages are and the best ways to deliver them to your clients. We will design your logo, corporate materials and web site and show you how to support your brand. Click here to download an article from Scottsdale Airpark News.
Website Design
A website is a critical component of a company’s visibility and credibility in today’s market. It must be a true representation of the company and all it can do. We will design and develop a web presence to represent the brand, focus, vision and professionalism of the company and fulfill on the strategy developed.
Marketing Communications
Integrated marketing communications are the messages and media used to communicate with your customers. We will help you identify key materials needed for marketing, recruiting, PR and presentations based on the strategic plan. We will design and produce your marketing materials to achieve the consistency required by a creative marketing strategy. This focus across all media will improve the effectiveness of your marketing campaigns and enhance your overall results.
Digital & Social Marketing
Digital marketing and the use of social media has changed the way advertising, education and information are presented to the public and has fundamentally changed the sales and marketing process. By redefining the way businesses acquire customers, generate leads and manage crises, it creates competitive differentiation and generates customer response. By using digital tools to identify how the market is reacting and how best to communicate your message, we will help you decide what type of digital or social media presence makes the most sense for your company and clients. Then we will develop a strategy to implement and identify the resources to successfully launch and maintain that presence.